Let's taste your list together.
SOMMRADE is a consumer membership program designed for wine enthusiasts, collectors, hospitality professionals, and dining enthusiasts seeking exclusive access to wine experiences, educational resources, member pricing, and curated winery partnerships.
Members choose the membership level that best fits their wine journey and receive ongoing benefits while their membership remains active.
SOMMRADE Membership Programs
Membership for wine enthusiasts beginning their journey into wine exploration and/or independent restaurants and wine bars.
$149/month (annual billing) or $179/month
Included with membership:
Enrollment in the SOMMRADE consumer membership program
Member discounts on participating wine accessories and services
Invitations to member-exclusive wine tastings and dining experiences
Access to limited-release winery promotions
Member pricing from participating winery partners
Wine education and food pairing resources
Digital tasting journal
Personalized wine recommendations
Monthly member communications featuring new wineries, wines, and events
Ongoing membership support
Designed for dedicated wine collectors and passionate enthusiasts expanding their cellar and for growing hospitality groups.
$349/month, billed annually, or $399 month-to-month
Everything included in The Pour, plus:
Complimentary wine flights during select educational tastings hosted by participating winery and restaurant partners
Complimentary wine samples offered at participating member events, where permitted by law
Enhanced member discounts from participating wineries
Priority invitations to exclusive tasting events
Cellar inventory organization tools available exclusively to members
Personalized wine purchasing recommendations
Collector resources and aging guidance
Invitations to private winery experiences
Priority member support
Premium membership for serious collectors, luxury wine experiences and enterprise hospitality groups.
Custom pricing; starting at $600.
For winery groups and hospitality portfolios.
Everything in The Cellar plus:
VIP member access to exclusive winery events
Concierge member services
Invitations to private tastings and curated dining experiences
Access to rare wine opportunities through participating partners
Executive cellar planning resources
Premium member pricing and exclusive offers
Personalized collector consultations
White-glove membership support
How SOMMRADE Membership Works
Your SOMMRADE membership provides continuing access to exclusive member benefits throughout your active subscription.
Members receive:
Discounts on participating wine accessories and winery services
Exclusive promotional offers
Invitations to wine tastings and culinary events
Access to member-only educational resources
Personalized wine recommendations
Curated winery partnerships
Ongoing member communications
Exclusive collector experiences
Membership benefits continue for as long as the subscription remains active.
SOMMRADE Member Benefits
SOMMRADE members enjoy exclusive educational experiences designed to expand wine knowledge through guided tastings and expert instruction.
Select member events include:
Complimentary tasting flights featuring curated wine selections
Guided comparative tastings led by sommeliers, winemakers, or winery representatives
Food and wine pairing demonstrations
Regional wine education seminars
Winery-hosted educational experiences
Collector-focused tastings featuring limited-production wines
Availability of complimentary wine samples and tasting flights varies by participating partner, event, and applicable law.
Active members receive ongoing access to:
Complimentary wine samples at select educational events
Complimentary wine flights during participating tastings
Invitations to member-only wine education programs
Discounts on wine accessories and winery services
Member pricing from participating wineries
Exclusive dining and tasting experiences
Educational resources and collector guidance
Personalized wine recommendations
Business Membership Administration
SOMMRADE administers an ongoing consumer membership program by:
enrolling new members
maintaining active membership accounts
administering recurring memberships
providing exclusive member benefits
coordinating member access to participating winery partners
administering member discounts and promotional offers
providing invitations to member-only wine tasting and dining events
delivering ongoing member communications
managing membership renewals and account services